CONCEPT PROJECT / FASHION CAMPAIGN CONCEPT
A more considered fashion brand.
An illustrative creative direction from the Nexify portfolio. This is not a commissioned client project or a report of measured results.
The opportunity.
A fashion label needs a cohesive digital identity and a clear path from discovery to shopping.
The approach
Pair an editorial visual direction with consistent content and a considered customer journey.
- Premium visual direction and restrained typography
- Product, lifestyle and educational content pillars
- Campaign creative and reel cover concepts
- A connected journey from social content to store