CONCEPT PROJECT / NOVA SKINCARE CONCEPT
A fresh perspective on e-commerce.
An illustrative creative direction from the Nexify portfolio. This is not a commissioned client project or a report of measured results.
The opportunity.
A skincare concept needs a recognisable identity and clear, confident product presentation.
The approach
Use a fresh visual palette, simple product storytelling and a focused storefront experience.
- A consistent brand identity across touchpoints
- Product presentation and packaging direction
- Social creative and campaign concepts
- A web layout focused on product discovery